Because the country needs all the help it can get, Portugal is calling for everyone, including companies. When it comes to fire prevention, it is important to get the message to as many people as possible, because most rural fires are caused by risk behaviours or negligence, and can be avoided. Several companies have accepted the challenge posed by the government to raise awareness among their employees and customers for the need to avoid risk behaviours and help prevent fire ignitions.

These businesses will be sharing the “Portugal is Calling” campaign content through their communication channels. Messages about which behaviours to avoid and precautions to be taken in fire season will thus reach a larger audience, through a nationwide customer contact network, including displaying messages on motorway billboards and printing them on sugar packets. Getting the message to more people will help reduce the number of ignitions and rural fires.

In any case, it cannot be said enough: if you suspect danger or in the event of an emergency, do not hesitate and call 112.

Portugal is calling.
FOR YOU, FOR EVERYONE.

If you want to become our partner and access the Portugal is Calling Communication Kit, please contact us: secretariado.agif@agif.pt.